Funnily enough it was the drinking of a bottle (on sale at Countdown) of Krombacher - a premium German Pislner (as Krombacher is good!) - that reminded me of Steinlager. Plus the fact - that I'd had some Steinlager tinnies that night before ...
Look Steinlager has to go down as one of New Zealand's great beers. The marketing - the branding - all top notch.
The flavour - strong - hoppy - direct - international - confident - and mostly just plain distinctive etc... In other words nothing like the fussy - myopic beers so loved by the craft industry these days.
Dam it is good!
I urge some of the beer glitterati to try it.
The history of the beer is here (assuming Lion Nathan did not write this!):
Perhaps - other Kiwi Brewers need to look at what makes a great world class/international beer... as opposed to what makes a really fussy/complex one?