Wednesday, February 2, 2011

Steinlager - least we forget

Funnily enough it was the drinking of a bottle (on sale at Countdown) of Krombacher - a premium German Pislner (as Krombacher is good!)  - that reminded me of Steinlager. Plus the fact - that I'd had some Steinlager tinnies that night before ...

Look Steinlager has to go down as one of New Zealand's great beers. The marketing - the branding - all top notch.

The flavour - strong - hoppy - direct - international - confident - and mostly just plain distinctive etc... In other words nothing like the fussy - myopic beers so loved by the craft industry these days.

Dam it is good!

I urge some of the beer glitterati to try it.

The history of the beer is here (assuming Lion Nathan did not write this!):


Perhaps - other Kiwi Brewers need to look at what makes a great world class/international beer... as opposed to what makes a really fussy/complex one?



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