Wednesday, January 26, 2011
Mac's Brewery Ginger Beer Review
Well I bought a four pac of Mac's ginger beer today.... nice rustic labelling... quirky New Zealand style copy on the label.... Plus it was bloody cheap - $4 something for a 4 pac. So - say $1.10 a bottle.
"Ginger Beer is a great New Zealand tradition. Unfortunately that tradition frequently involves something that comes in large fizzy drink bottles and has a propensity to exploded because your auntie used too much sugar. Mac's Ginger Beer on the other hand.... perfection..... " etc... etc....
So simple math:
Bottle: .12c * 4 = .50c
Labels .4c *4 = .16c
4 Pac .6c
Distribution cost: .12c *4 = 80c
Store cut .70c
Say $3 per four pac - production cost.. leaving about .15 cents per bottle for the actual drink - the fluid that you drink.
The thing is man - Mac's Ginger Beer is just not spicy... and there is almost no heat from it - ... and the initial taste could be described as slightly sulphurous (eggy!) - definitely designed for ginger beer drinkers - who are not into ginger beer!
The marketing - yeh great - the drink itself.... tasteless.