Saturday, October 16, 2010

Should beer be treated like wine?

Interesting Stuff article about how supermarkets categorize beer.

It seems that beer producers are categorized by things such as: mainstream - micro - import as opposed to by the grape varietal - like wine. Who cares really... micro brewers  - are so GOD DAM serious.... they need a GOD DAM serious section for it I think - with pages and pages of serious tasting notes per product. Good on them... but they remind me - of the sort of person - who builds replica models... BORING!!!

More interestingly are the comments about Ranfurly Beer - sounds bad. Ranfurly Beer is being re branded - so it can move into the "mainstream".

A real means - brand.... and good tie in with the Ranfurly Shield.... aimed at blokes!

http://www.stuff.co.nz/life-style/food-wine/4237716/Rebranding-of-Ranfurly



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