I have been blogging a bit about tea based drinks lately.
Apparently "China White" was one of the first produced.
"CHINA WHITE is an exclusive brand of organic white tea (bai mu dan) - a rare and highly prized tea from the tea plant Camellia sinensis. Buds are hand picked just a few times a year in the Fujian province of China."
I am not sure exactly - but I think she pitched on New Zealand's Dragon Den - basically her pitch went down well - but the supposed Dragon did not fork out any $$$ so she did it all herself.
I think she is based in Christchurch.