MO2 is a fizzy milk drink made by a New Zealand farmer.
He has got some press as - he was unable to sell his product at the Field Day's farmers show - as being a beverage it would have conflicted with Coke's rights (I guess they paid $$$ to be the show's sole beverage provider).
Also Coke has also produced a milk powder product - vio or something.
Fizzy milk - hmmmm - yeh he is onto a winner - provided he can actually sell the stuff.
And that seems to be the problem - with all the Cafe fridges - being taken by Coke, Frucor or Charlies these days - and let's face it - Frank's brand is just terrible (it's lemonade actually tastes of a ghastly lime) - and well we're all bored with Phoenix.
All that said - he is onto a winner - though he might find better markets in Asia etc.... than New Zealand - things tend to get a bit bunged up here.
Good on him - and God's speed etc....