If anyone hasn't noticed - Cafe's are the new bars - and have been for some time. This shift has opened up opportunities for a number of food makers - such as Phoenix/Charlies.
Teza can be bought at Moore Wilsons in Wellington - and in a large number of Cafes (I saw it for sale in the Wairarapa/Martinborough for instance).
Teza - is riding this trend and also another trend re: tea based drinks.
Teza is packaged in an unusual bottle (325ml) - a good marketing tactic.
See the YouTube add they created for Juicetv up in Auckland: