Friday, May 21, 2010

42Below Vodka - Passionfruit

I have discussed 42Below Vodka before - one of New Zealand's royal homegrown marketing successes.

On top of this - there is also the highly innovative flavours - such as Manuku Honey - such as Kiwifruit.

However the star flavour for me is the passionfruit.

Dry and tasty - highly recommended!!

I guess all products go from being stars - to margin based commodities.

Seeing 42Below - featured in a free mailer, yesterday, for a cut price booze barn - somehow - devalues the brand in my eyes.




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