I have discussed 42Below Vodka before - one of New Zealand's royal homegrown marketing successes.
On top of this - there is also the highly innovative flavours - such as Manuku Honey - such as Kiwifruit.
However the star flavour for me is the passionfruit.
Dry and tasty - highly recommended!!
I guess all products go from being stars - to margin based commodities.
Seeing 42Below - featured in a free mailer, yesterday, for a cut price booze barn - somehow - devalues the brand in my eyes.